11 May

Down 28%

Written by Published in Musings

The Problem

Your a supplier.  Your customers are specialty contractors.  U.S. specialty contractors’ revenue declined 28% from 2007 to 2011.  Why?  The easy credit and housing finance environment that fueled the construction industry for the past generation ended a few years ago – and, it’s probably not coming back any time soon.

Your customers are hurting.  Many of them are “riding out the storm” in the hope that the construction economy will “get better.”  Many have laid off most of their people, or gone out of business, while “waiting for things to get better.”   “Waiting for things to get better” is rarely a winning strategy.   But, you already know all of this, don’t you?